M2 Academy Singapore

M2 Academy Singapore

M2 Academy (now defunct due to a managerial decision) was a relatively new private education institution in the market at the time. We were put in charge of managing the entire media procurement and submission process with multiple vendors, along with adapting the key concept to print ads, digital banners on industry-related websites, electronic direct mailers sent out by third-party vendors, on top of Facebook and Google search and display network advertisements.

M2 Academy's campaign was unique as it had different target audiences with their 6 university partners. Through a concerted effort, consistent creative direction across platforms, and diligent monitoring of each media component, we were able to garner 5 to 15 high quality leads for M2 Academy’s sales team everyday during the campaign period.

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