Run 350 (2014 and 2015)

Run 350 (2014 and 2015)

In RUN 350 2014 by NTUC Income, That Marketing Guy provided creative conceptualisation for the event.

By understanding the intention of the marathon — which is to raise awareness about lowering the carbon dioxide level in the atmosphere to 350ppm — and crafting a key message accompanied by a compelling visual, we were able to convey the significance of each individual’s responsibility towards themselves and their future generation, in playing a part in environmental conservation.

Our creative abilities are complemented by our expertise in digital media procurement and analysis of its effectiveness. We placed a lot of emphasis on promoting content which would engage with the larger community and to create a high-quality community of interested and invested individuals for discussing environmental issues online and in future events.

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